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How to Find Out Which Social Networking Sites are Right for You

How to Find Out Which Social Networking Sites are Right for You

As we promised you in the previous article, we will now talk about establishing your place in the field of social networking sites.

There are some major social networks that are important to know about, but there are also smaller, more specialized networks that can be more valuable to your business.

So you can understand where to focus your attention.

What are the major social networks?

Let's start with some social networks, such as Facebook, Twitter, Google and LinkedIn+, these networks have a very large audience. 

Did you know that Facebook alone has more than a billion users around the world? This means that your current and future customers often participate in this huge network, so if you have a business, you must have a presence on this wide network to find them.

What are specialized social networks?

But unlike the big companies, you will also find niche players with an interest in a specific niche or topics, or a specific audience who knows all about what they want and is looking for more detailed or in-depth content.

In a variety of industries, you should research to find the ones that are most relevant to your business. Although the members of these sites may have fewer, these members can be exactly the type you are looking to attract.

SeeHow Do You Stand Out From Your Competitors Online

What are your goals for social networks?

Another thing to think about when deciding where to share is your goal with all these social networks for example, some social networks are mostly about personal relationships, others focus on sharing content, while others are used in professional networks.

1- Personal Networks

Let's dig deeper into this. Personal networking is a way for people to stay connected with their friends and family, but that doesn't mean you can't participate as a business.

People are discussing products and services all the time. You just have to be context aware. This means that your posted updates should.

Be light, fun and useful, not just limited to a selling goal. For example, a classic clothing store posts pictures of customers carrying cool vintage bags, this may be referred to or reposted by people on the network, promoting the business to more people.

Another advantage of content sharing networks is that they give potential customers information that satisfies their passion, such as:

  • The facts
  • Numbers
  • Reviews
  • Graphs

And things like YouTube, where that classic clothing store can post “how to dress” videos, or Pinterest where you can post pictures of clothes that fit the signature “street style”.

2. Professional Networking

As for professional networks, they target businesses and attract people who want to create relationships, find jobs, or hire some people again.

It is important to understand the context here. You probably won't find much response to your attempts to sell classic clothes on these networks, but you may be able to identify Your new employee.

On the other hand, if you have a business that sells to other businesses, this might be where you want to advertise your products and services to other professionals in specific industries or job roles.


In the end, it's all about understanding the goals of each network, and who you want to communicate with within each one. Big networks like Facebook, Twitter, LinkedIn, Google+, YouTube, etc.

Have a lot of users, so you'll likely find a lot of people there, but you may find smaller networks dedicated to exactly what you do, full of people who are very interested in the quality of your products or services.

So, in each network, spend some time researching and seeing how people are using it because that will help you better understand how you can participate in conversations, or decide what kind of content to share.

See: What is Digital Marketing and Why is it Important

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