If your potential customers are from different countries or speak different languages, there are many aspects to consider.
Aspects of SEO strategy
In this article we will address the most important aspects of SEO strategy, namely:
- Language
- Regionalization
- Targeting by country
1. You need to speak your customers' language.
First of all, let's start with the language of your customers, and we don't mean here in the metaphorical sense.
There are some specific guidelines for websites that provide their content in multiple languages.
Perhaps the most important of these guidelines is to ensure that each page is available in a different language and has a single web page.
Suppose you grow apples in Lebanon and want to sell your crop to other countries.
Website design technology allows you to create content in Arabic on the web page and you should always be careful not to incorporate more than one language on the same page. This is completely unacceptable.
This is because containing your page, for example, both Arabic and English, can mislead search engines because they cannot determine the language of content on the page, so it is better to use different pages for each language.
Also avoid using automated services to translate your page content.
Is there part of your page content about organic production that you need to translate from Arabic to English? We advise you to use a professional interpreter, why?
Because search engines don't care about the content generated by automated translation tools, the automated page may even be considered an unwanted mischievous page and it is true that translation services may cost you money, but you will get good content, which is in the best interest of your business ultimately.
See: How to Set Your Goals on the Internet
2. Regionalization
After you translate your page content, some search engines will allow you to add linguistic captions to your web pages.
These feedback will help search engines deliver the correct content to the correct person by country or language.
Suppose you're a farmer exporting fresh fruit and vegetables abroad, and you've recently created great content for your customers in Lebanon and translated it into French for your customers in Morocco.
As a farmer, you will expect this page to appear in French for your potential customers in Morocco, and in Arabic for your customers in Lebanon. In order to help search engines discover alternative content, you can add a caption for both French and Arabic pages.
These tags identify and illustrate your pages so that search engines can provide the correct version of your content to customers depending on the country in which they are located.
When you go further into the concept of commentary, you will find it to be great tools for developing pages in a sophisticated manner by language and country.
So far we have addressed some of the key points to add different languages on your website, but even if you don't add any foreign languages, there are other points to consider when talking about a customer base from different countries and markets, for example, you have to start thinking about what information is useful for them.
- Do you need to offer product prices in different currencies?
- Do they use different measurement systems, such as metric system or American measurement system?
- Do they use kilo or pound to measure the weight of fruits and vegetables?
- Do you need to place local addresses and telephone numbers to be able to contact you?
- Do you need to mention working hours at different global times?
These are all small details you can do to make sure your website mimics potential customers in different countries, and helps search engines make sure your content fits international and not just local markets.
See: How to Get Started on Social Networks
3. Targeting by country
Besides language and regionalization, you can help search engines identify which country or countries you are targeting, for example, if your site's top domain name contains a country code/" ccTLD ", this is a strong indication that your site is targeting a particular country.
For example, if the site targets Lebanon, the domain name will be http ://applefarm.com.lb, and for Morocco, the domain name may be http://applefarm.ma but what if you have a general domain name such as www.example.com
Search engines in this case resort to a number of factors, such as where to host the site, its Internet Protocol address " IP address" and information on your web pages.
Furthermore, you can also help better show your website and content to potential customers around the world by using country-specific targeting tools, such as those available in Google Search Console.
Summary
When you start promoting your website in other countries, don't forget these three important points: language, regionalization and targeting by country.
If you do this, you will be able to update your website and search engine optimization strategy in a way that is successful for your site worldwide.