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Search Engine Marketing

In this article, we will talk about search engine marketing, better known as “SEM”. It is an acronym for Search Engine Marketing.

We will discuss the way search engine marketing works, and most importantly, what distinguishes it in the world of marketing, and its importance.

How search engine marketing works?

You must have heard before about search engine marketing, even if you do not know how it works. Suppose you are looking for content for “how to make basmati rice meals”, for example, you will open many options on the search engine results page.

These links that you will see on the main part of the page are called “Free Results” so they do not cost the site owner any fees or money to display them.

The free results include links to websites that search engines find among the most relevant to their search terms.

SeeAds in new markets

How search engine marketing works?

You'll see the results displayed in the right pane at the top of the page. These are paid ads which are the fruits of search engine marketing, this space is dedicated to showing your ads to potential customers when they search for keywords and phrases related to your business.

What distinguishes search engine marketing in the world of marketing

Search engine marketing offers another unique feature, which is that the advertiser only pays when someone clicks on their ad In other words, if you never click on your ad, you will not pay a penny.

Yes, that is true and that is why they are called “pay-per-click ads”.

Let's say you are a wedding photographer and you want your ads to appear in search results for wedding photographers in Dubai, but you only want to pay when the searcher clicks on your ad.

Search engine marketing can ensure that, and this is what distinguishes it from traditional marketing methods such as ads that are displayed in newspapers, magazines and billboards.

SeeRetargeting with e-commerce

The importance of search engine marketing

If you post your ad using traditional methods, your ad will appear only to a limited group of people, whether or not they are looking for a wedding photographer.

You also have to pay regardless of what the ad has achieved or not. Search engine marketing, on the other hand, ensures that everyone who clicks on your ad is actually interested in what you have to offer.

This is because they searched the search engine for a wedding photographer in Dubai, which resulted in your ad showing up on the results page and clicking on it.

Unlike traditional methods, search engine marketing targets people who are looking for specific products and services, which is of course more effective than delivering a message to people who may or may not be interested in it.

So, it can be said that search engine marketing is more efficient than traditional marketing, right? Now you know why.


Search engine marketing is an excellent option for your business, it combines efficiency and simplicity in one template, where users search for what they want on the Internet, and advertisers target specific search words but only pay when someone clicks on their ads to find out more. This is search engine marketing.

SeeSearch engine marketing measurement tools

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