Mobile devices have radically changed the world we live in, and they seem to continue to evolve at lightning speed.
Let's discuss how mobile device usage has changed in the last four decades, the advantages now available in mobile devices, and how mobile rapid growth is changing the way your online business is marketed.
How the use of mobile devices has changed in the last four decades?
Let's get back to the beginning, did you know that the first contact ever with mobile was a thousand nine hundred and seventy-three?
It took eleven years before the world's first commercial mobile phone went on sale in a thousand eight hundred and eighty-four years, Motorola released the phone at a cost of more than 3,000, two hundred and a dollar!
Since then, mobile devices have evolved dramatically, shrinking in size and expanding features.
What advantages are now available in mobile devices?
Now mobile is an essential part of our daily lives and is no longer just a way to make phone calls, but mobile devices are powerful multimedia devices, where we can browse the Internet, check email, take photos, navigate using GPS, post on social media, and much more.
See: How to Get the Most Out of Your Keywords
How to spread mobile devices?
This means that mobile devices have changed considerably in recent decades, and everything seems possible in the future, especially as the use of these devices continues to grow.
This year, the number of smartphone users will reach less than a quarter of the world's population, but by the year two thousand and eighteen, more than a third of the world's population will use this more than two and a half billion people!
This is probably due to the fact that mobile devices and tablets are very useful and convenient that's not unusual. She's starting to take more and more of our time, Even by the year 2000s, the number of smartphones in the Middle East will reach four hundred and sixty-seven million devices.
That's twice as many as two thousand fifteen years, and that's going to raise the rate of smartphone usage to sixty-five percent, Thirty-nine percent of the year is 2,000 and 15, which is generally in line with the global average.
That means, for the first time ever, we are using these devices now even more than desktops and laptops! Today's mobile users tend to keep their devices in their hands as they watch TV and are more active on social media than ever. What does it all mean for your business?
How does the rapid growth of mobile change the way your online business is marketed?
Well marketing your business needs to reach customers wherever they are.
These days, reaching them on their mobile devices means that if you want to raise awareness of your brand, encourage customer loyalty or increase your income, mobile devices can provide your business with many opportunities to reach the right customers in the right place and time.
So, where to start? Certainly a site that works well on mobile devices. Let's just say for a moment that you're a local plumber who wants to expand his customer base.
How can you use mobile to reach new customers? Well you may be posting an ad in local newspapers directing your viewer to your site or perhaps you can add a promotional button on the home page of your improved mobile site, offering new customers 20 percent off the first order, for example, so that the visitor can start a phone call when you browse your site from the mobile, he can click on the phone number located near the top of your page.
You can also shorten links to make them easier to share on social media.
See: Learn How to Launch an Online Business
How to diversify search results?
Search engines like to diversify their results. Even if the signs of relevance and significance indicate that a particular web page should rank third in search results, if the page is very similar to the first and second results, the search engine may choose to show a different result in third place instead. Why?
If the researcher does not like the first and second results and the third result basically says the same thing, they will not want to see the same things after a third time.
This is sometimes referred to as the "query worthy of diversity" search engine may find that the page on a site is relevant, important or common, but may not be a quality page.
For this reason, search engines have algorithms to measure page quality.
An example is Google's Panda algorithm, which can lower page ratings on the website based on the quality measurements of those pages.
What are the guidelines for making a convenient and reliable site?
Invest time to include a lot of compelling information on your website. Make sure they are useful and accurate, and check spelling and linguistic rules accurately.
Ask others to read it and give you feedback on whether they understand what it says, and whether it effectively delivers your message.
Create content good enough that others want to talk about it. If people naturally associate with it or share it on social media, this is a powerful indication for you that you have posted something good or of better quality.
You can have a convenient and reliable location, but there are good reasons not to trust their motivation.
For example, if a website regularly uses practices that violate search engine guidance for behavior, such as selling links from its website, the search engine may choose to downgrade pages on that site.