Hello, how can your website align the needs of visitors with the goals of your business? In this article, we'll talk about how to think like customers and design the site accordingly, while keeping your own goals in mind.
How to design the website according to customers
When designing your website, you need to put your goals at the forefront of everything you do and also take into account what your visitors are looking for.
The secret to success here lies in matching what you want people to do on your site with what they actually want people to do.
1. Add a phone number
Remember the last time you visited a store's website looking for the phone number to call the Help Center and inquire about an issue.
Was it easy to find the number? If you are a business owner, you should make sure to put the phone number in a very prominent place on the site, and you can also display it on every page.
You can add some phrases to urge visitors to 'Contact Now'. And make sure that the “Contact Us” page is easily accessible on the site.
It is also preferable to allow those browsing your site on mobile to contact you with just one click.
2. Add a map to the store
Going back to the pastry shop example, let's say you want to get more locals to visit your shop, and at the same time you notice that many of your existing customers are inquiring about the fastest route to your shop to get freshly baked goods.
In this case, you can add a store map on your website with clear and specific directions that meet the requirements of existing customers and at the same time encourage locals to visit your nearby store.
See: How to Choose Keywords for SEO
3. Use of analytics
So, what other elements might visitors be looking for on your site? the prices? special offers? Certificates showing that you are qualified to provide this service? By making sure all of these elements are easily accessible, you are aligning your business goals with the needs of your visitors.
If you are interested in analytics to measure what visitors are doing on your website, you can review our articles on this topic.
4. Content crafting
Now, let's talk about the content, the actual words on your pages. The words you use should not be limited to displaying and promoting merchandise.
In most cases, you should avoid technical and flowery jargon, but rather explain in some simplicity how you can meet a customer's needs or solve a problem they are facing.
And be sure to formulate the content in clear points that reflect your main goals and message, making the site more attractive, more useful, and more visible to visitors.
In order to achieve this, write confidently without exaggeration. Unless your audience is an astrophysicist, we recommend that you always use plain language that is easily readable and understandable.
It is also preferable to add content that helps you communicate with visitors, such as recommendations or videos of satisfied customers with your services, or let customers write on your site a review of the product or service you provide, which adds more transparency and credibility to the content.
And always remember that we live in an age of speed. Visitors won't stay on your website for long, and may not see your written content at all, but clear pictures, titles, and directions can help them find what they're looking for quickly before they leave the site.
Summary
In short, make sure your website is designed and built in a way that combines the goals of your business and the desires of your visitors. This is a successful equation.