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How Video Complements Your Online Strategy

How Video Complements Your Online Strategy

Let's take a moment to think about all the videos your potential customers are watching.

Around the world, people watch more than 300 million hours of videos on YouTube every day on different topics and interests!

In fact, online video has become an important way for businesses as it allows them to showcase their products and services, as well as reach new customers.

In this article, you'll learn how video can help you expand your online presence, and we'll also look at some of the ways you can advertise with video and achieve your business goals.

How video can help you expand your online presence


As you incorporate video into your digital marketing plan, think about how it can support your business because setting your goals will help you choose the most effective way to use video online.

And while it's important to set goals that align with your message, consider what your customers might be looking for as well. Combine these two, and you'll be on your way to success.

For more clarity, here is an example. Let's say you're a passionate chef and you have a website where you share vegan recipes and sell specialty ingredients associated with them.

You've developed the perfect veggie lasagna recipe through your experiences in cooking and baking, and you want to help others prepare the dish, the video is going to be a big part of that.

What if I made a video showing how to prepare lasagna step by step? And what if this video went viral with people spreading the idea that this lasagna is better than meat lasagna? This is exactly what makes the video special.


Ways you can advertise with video and achieve your business goals


Using video is a great way to get people to like what you have to share, gain more fans or new customers, but what if some of your blog's elements aren't suitable for appearing in videos? Or what if you don't want to get involved in video production yet?

Don't worry! You can still take advantage of that opportunity by advertising your blog on other videos.

It is important not to forget your goals, you are trying to get people to know your recipe or you are trying to sell some special ingredient.

So even if you don't make a video of your own, your audience is still likely to watch someone else's cooking and baking videos.

And since your audience enjoys cooking, why not place ads for you on other cooking videos?

With video advertising, you can choose specific types of videos or even specific clips that you want to advertise on.

You can also choose someone else's cooking channel or a specific vegan cooking video to advertise.

Don't forget that your ad can direct viewers to your website or tell them about your products.


Video marketing offers many ways to reach more customers, and you don't have to create an actual video.

And with all the capabilities of video, make sure you always focus on your business goals; To help guide your online video strategy.

See: 4 Tips to Advertising on YouTube

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