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How to Get the Most Out of Your Keywords

Get the Most Out of Your Keywords

Now that you know that users type a lot of keywords to search for products or services, it's time to talk about how to choose your keywords to be most effective.

In this article, we will highlight search tools, such as those provided by search engines such as Google and Bing, and explore the role of those tools in choosing accurate keywords and helping more potential customers find your site on the Internet.

Keywords in search tools

Imagine that you have an advertising campaign on search engines to promote your business, which is wedding photography.

You have a group of regular customers and now you want to create a new ad campaign to advertise another service that is pet photography.

Tools such as "Google's Keyword Planner" or "Bing" keyword research can help you find the most relevant keywords that will benefit your new ad campaign.

For example, if you search for “pet photos”, the tool will show you other searches related to that activity.

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Relevant keywords

Users usually search for terms like “dog pictures - animal photographer - dog paintings”. The results show how many searches each term might get, along with other useful information, such as suggesting “offer prices” and “levels of competition”.

Based on this information, you can create several groups called ad groups, one for the boards of pets, another (for pictures of dogs), a third (for the boards of dogs), and perhaps one (for the animal photographer).

By organizing these terms into ad groups, you can write relevant ads for each group of keywords. This applies to relevant keywords, but what about irrelevant keywords?

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Inappropriate keywords

Here's an example: a lot of users are searching for “pet drawing pencil”, which means they are looking for a different product and not a pet illustrator.

Many others are searching for “watercolor pets or horse paintings,” which is not a product your business offers.

To respond to these situations, you should use “negative keywords” to avoid your ads appearing when users search for topics unrelated to your business such as (pencil), (artistic images) and (horse).

These negative keywords will prevent your ad from appearing when your search term contains one or more of these unwanted words.

This benefits your advertising campaign; Because preventing your ads from appearing in searches that aren't relevant to your business will save you money, and ensure that only your real customers will see your ads.


Let's review what we've learned so far: Keyword research tools can help you find phrases that attract customers, and discover which keywords to avoid.

So, you should refer to these tools regularly; Because users' search behavior tends to change from time to time, and if your ad campaigns don't happen for a long time, their performance can start to decline.

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