After you lead a campaign on social media, you will have to track its outcome; This is very important, but it can be complicated. This is where the analytics and tools come in.
So how can various analytics and tools help you track the outcome of your efforts on social networks and better understand your customers.
Take a look on social media
Let's say our classic clothing store sets up accounts on some social networking sites, like Facebook or Twitter, and maybe even on smaller networks, like those dedicated to fashion.
As mentioned before, the first step should be to take a look at the social media sites themselves, many of which provide data about what happens on them when you log in.
For example, you may be able to get reports on how many people have contacted you, your activity performance over time, which posts have the highest amount of engagement or engagement, or even who your biggest fans are.
These data and reports available in many social networks are important; Because by studying it, you can learn a lot about the people you communicate with and their behavior, and how they consume and interact with the content you provide.
Solve the difficulty of reviewing data and reports
But going into each network and reviewing the data and reports on each one can be time consuming, not to mention difficult. so, what is the solution?
But going into each network and reviewing the data and reports on each one can be a waste of time, the solution is simple, remember those tools that can help you schedule your posts, and standardize access to all your networks from just one place?
Well, many of these tools can also track and provide data that can be used to compare different networks and put all those reports in one place.
Tools like this are really useful, and you can browse through them by searching for social media management tools.
Another type of tool that might help is social media monitoring, there are plenty of them with a wide range of features and prices. Not to mention its difficulty. so, what is the solution?
These tools scour all social networks and look for anything that reminds you of you or your competitors, or even some particular topic of discussion.
This can help you identify new social networks that you may want to participate in, and allow you to join conversations about your business or industry. .
What will happen after visitors enter your site?
But these reports and tools usually only measure what happens on the social networks themselves.
So what if you wanted to know what happens after someone decides to click on a link you shared or content you posted and ends up on your website?
At this point, you will need a separate tool dedicated to tracking what is happening on sites, such as Google Analytics.
Web analytics tools usually keep track of once someone comes to your website, and many automatically track visitors from social networks.
This means that if you keep track of what people are doing on your site, you can see how many visitors from Facebook or Twitter not only come to your site.
But also fill out a contact form, buy from your online store or upload your monthly PDF newsletter.
Seeing how your social media efforts pay off
Now you can see how your efforts on social media are paying off, congratulations! Many web analytics tools not only allow you to track which network your visitors come from.
But also the posts or content that made them visit your website.Although each web analytics tool works differently.
The end result is pretty impressive, as you'll be able to look at different reports, learn information.
Such as what types of content and networks are most likely to get people to visit your site, interact more with your pages, and take action. that you want for your activity!
So, this covers how to measure the success of your social media efforts.
Remember that you should use the data and tools available from the social networks themselves, and use social network management tools, monitoring tools and web analytics to see what visitors from social networks are doing to your site.
Because this will help you understand how and where your efforts are paying off. This way you can continue to improve your social media strategy.