How to make your website easy to use? Our lesson in this article is about the “usability” of the site, that is, making it easier for visitors to find what they are looking for and perform the actions they want.
We'll talk about the best ways to improve usability, from seamless site navigation to the importance of static design. We'll also explain how written content can make a site more effective.
Smooth navigation within the website
We will first discuss the navigation issue that guides visitors within your site. Good navigation requires arranging your site logically to suit your visitors.
If you have a pastry shop, for example, think about how to classify your goods in it, so that large desserts, such as cakes and pies, are placed in one place, while small desserts such as cupcakes and croissants are placed in another place.
The same goes for your website, where you can organize the content in the same way. Similar to the price board in your store, the main menu on your site provides ample information to let visitors know what can be found in each section.
Despite all this, your website may not make sense to everyone; So it's a good idea to include a search box, especially if your site has a lot of pages or products.
Keep the search box fixed in the same place on all pages of the site so that visitors can easily find whatever they're looking for. And one last point to mention with regard to navigation, is that users expect some features of a website to work the same way.
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Suppose you are browsing a site and want to return to the home page, what do you do? You will click on the logo at the top of the page.
This is something visitors will always expect as it is common to almost all sites, so be sure that your site logo is visible on every page, and clicking on it will take the visitor to the home page. Here we have finished all about the navigation of the site.
The importance of static design
Now let's talk about how your site will look. Everyone has their own taste, but there are general guidelines that you can follow.
First, you have to take into account that the page design should be consistent throughout your site, with the same fonts, images and other design elements. And when it comes to color, you may be tempted to use bright, eye-catching colors.
But digitally, most users are accustomed to reading text in dark font on a light background. You've worked hard to create your content, so make sure your visitors don't have a hard time reading it.
You also need to be aware of where the content ends up on the page.
Don't make the visitor scroll down the page constantly to see important content. Also, use numbered headings and lists to help him navigate your site easily and save time.
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How written content can make a website more effective
As for the content itself, write content that simulates the requirements of your audience. Are they familiar with technology, for example? So use technical terms.
Another tip? Encourage visitors to take an action when they visit your site. This is called a “call to action,” which will help them understand what action they are going to take and the consequences. Do you want them to call you? Type "contact now".
Would you like them to visit your store? Tag your store with "Here's directions to our store", or get them to buy by typing "Buy Now".
Summary
So don't forget: When creating a site, do your best to make it easy to use. Give visitors a clear map of your site's pages; keep the design consistent all the time; Write content that mimics their requirements; Give them the experience they crave.