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How Do Search Engines See the Web?


After learning how search engines work, it's time to shed light on how search engines read web pages. Now we'll talk about how search engines understand the content on a web page, which parts of a web page are used, and how you can make your pages more visible to search engines.


How search engines understand the content on a web page


Simply put, when you ask a search engine to find content, it searches through a huge list of pre-indexed pages, called "index", and then picks up the results that match what you're looking for.

Once the search engine determines the content of the pages, they are placed in the “index”.

This way, the engine can store it in the right place with other similar pages, making it easier to find them every time similar content is searched.


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By knowing how a search engine detects the content of pages, you can then optimize the content of your pages to ensure that they appear in search results when someone searches for websites similar to yours.


Which parts of the web page are used?


We all know what a web page looks like, but when a search engine enters the page itself, it not only sees it the way you see it, but also detects its code known as \"HTML\".

This code contains specific parts that help the search engine understand what a web page is about in general. Undoubtedly, knowing these parts will help you improve your website.

First, the title of the page in the code. In this example, you can see the heading at the top: “How do search engines see the web?”. The search engine sees this title within a portion of the page's code, called the 'title tag'. It looks like this:

How do search engines see the web?

Many websites can be edited with tools that do the coding for you, called Content Management Systems, or CMS If you use a CMS to make changes to your website, you'll likely find a place to add a "Title Tag" as well.


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You can help the search engine index your page appropriately by ensuring that your page title accurately reflects the content; This way you ensure that your page appears in relevant searches. In addition to the title.


How can you make your pages more visible to search engines


You should also think about the text written on your page. Ask yourself: Who would you like to visit your page? What words do they usually use to describe the products and services you provide? For example, do they use the term "cappuccino" instead of "macchiato"?

These are likely the same terms they use in their searches. Always be sure to speak the language of your clients when writing content; This will ensure that they find your pages when searching on the Internet.

Finally, let's talk about the images on the page. Search engines don't see images displayed on web pages the same way we do, but rather see the icons attached to these images. To help search engines identify them, make sure you choose a descriptive name for the images on your website.

For example, \"jpg image\" is not a good file name for search engines, unlike a name that accurately describes the content of the image such as: \"Iced-coffee-spicy.jpg\".

You can also add an “alt text” in the icon attached to your photo, which is known as an “ALT tag” The goal of the “alt tag” is to describe the content of the image, which is beneficial for people who use browsers web that doesn't display images,

As well as for people with visual impairments who use software designed to listen to the content of web pages. The 'alt tag' in the 'HTML' code looks like this:

src="http://www.example.com/iced-peppermint-mocha./jpg\" alt="Iced Spicy Coffee"">

Similar to the "title tag", if you use a content management system (CMS) to update your website, you may find a place to add the "alt tag" as well.

So always make sure to choose unique and descriptive titles for each page on your site, use language that your customers understand and include important words and phrases that may help search engines understand what your pages are about.

Don't forget to choose accurate descriptive words for naming your image files, and add alt text if possible. Applying all of these tips together will help search engines understand your pages and make them stand out to your potential customers.

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