These topics walk you through in detail to explore how you can get the most out of digital marketing.
These written articles give you a quick overview of what you can learn from digital marketing.
How to create an opportunity for your online business
1. Your Online Opportunity
2. What are the first steps towards online success
3. Boost your online presence
- Choose your online presence
- How do websites work?
- The main components of the website
- Websites and your business goals
- Make your site easy to use
- Important factors in website design
4. How to plan your online business strategy
- Benefits of strategizing your online campaigns
- Launching an online business
- Understand customer behavior online
- How do you stand out from your competitors online
- Using goals to improve business performance
How to make it easier for others to find your business on the web
1. Introduction to search engines
- Search engine basics
- How does a search engine work?
- How search engines see the web?
- Explanation of free search
- Paid search explained
- Google search console from Google
2. How are you found through search results
- What is the SEO strategy?
- The Importance of an SEO Plan
- Search engine optimization process
- How to choose keywords
- Set realistic goals for search engine optimization
3. Use search results to achieve success
4. Use of search results ads
- Introduction to search engine marketing
- Search engine marketing auction
- What makes a good keyword
- Make your ads stand out
5. Optimizing search campaigns
- Achieving “Relevancy” by organizing campaigns
- Make the most of your keywords
- Types of keyword matching
- What works and what doesn't in advertising campaigns
How to reach a larger audience in your local domain, on social media or on mobile devices
1. Inform your local community about your business
- How to Market to the Local Community
- Importance of local evidence in relation to business
- Use online advertising to reach the local community
- Reach local customers through their mobile
- SEO for local businesses
2. How to show your business on social networks
- Social networking basics
- The most suitable social networking sites for you
- Establish your goals for social networks
- Get started on social networks
3. Enhancing knowledge of social networks
- Your long-term plan for social networks
- Advertising on social networks
- Measuring success on social networks
- Avoid common mistakes when using social networks
4. Explore the opportunities offered by mobile devices
- The evolution of mobile devices
- Understanding mobile websites and mobile apps
- Understanding mobile apps
5. Using mobile devices to boost your business success
- Introduction to mobile advertising
- Advertising campaigns for mobile devices
- Mobile display campaigns
- Social media campaigns on mobile devices
- How mobile devices evolved
6. Get started with content marketing
- Introduction to content marketing
- Get to know your customers online
- Choose the appropriate format for the content
- Writing for an online audience
- Highlight your content
- Measuring your success in content marketing
How to reach more customers using advertising means
1. Contact via email
- Email marketing basics
- Email marketing options
- Drafting marketing emails
- Managing successful email marketing campaigns
- Measuring email marketing success
2. Advertising on other websites
- What are display ads?
- Advertising through search engines and display advertising
- The entrances and exits of display ads
3. Dive deeper into display ads
4. Take advantage of video content
- Video spread on the Internet
- How video complements your online strategy
- Create video content that fits your budget
- Share and promote your video content
- Advertising on video sharing sites
- Video performance measurement
Track and measure web traffic
1. Get started with statistics
2. Achieving success with statistics
- Web analytics and organic search results
- Search engine marketing measurement tools
- Split data for statistics
3. Convert data into actions
- Using data to understand the audience
- Understanding the data cycle
- Extract actionable tips from your data
- Managing numbers with spreadsheets
- Present data effectively
How to sell products and services online
1. Create your online store
2. Increase online sales
- Building a seamless e-commerce process
- Production, promotion and marketing
- Retargeting with e-commerce
How to achieve a global reach for business
1. Expanding commercial activity globally
- Introduction to International Marketing and Export
- New market validation
- How are you perceived in international markets
- Ads in new markets
- Supporting systems you will need
- Helping your overseas customers to buy your products
- Delivery to customers all over the world