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Website Analytics: Types & Tools

Website Analytics  

In our introduction to website analytics In this article, we'll go through the definition of website analytics, take an overview of the types of statistics website analytics can provide you, and then explain how to get started with those analytics on your own.

What is the definition of website analytics?


To start with, let's define website analytics, which is the use of data that you can collect from your website to give you statistics about your business.

There are a lot of Website analytics tools, which can do a wide variety of tasks. And since we're just getting started, we'll focus on the basics, and talk about the role of analytics in helping you, regardless of the tool used.

What are the types of website analytics?


We agreed that web analytics helps you provide data, but first, let's look at the different types.


1- Use the scale

There's the 'metric', which is a quantitative measure of data - anything that can be calculated, like visitors and time spent on a site.

If your goal is to see how visitors read your site, you can track how many times visitors have seen your blog post, or how much time they spent reading it, all of which are considered “metrics.”

Then you will analyze your metrics in general using what are called “dimensions”, which we will talk about shortly.

But first, when you start using analytics, you may feel like you're swimming in an ocean of metrics, but you'll get used to all that data pretty quickly.

But, what are you going to do with it? Well, you can use web analytics tools to learn more about your website visitors.

2- Using dimensions

In general, dimensions are any kind of data that you can use to describe what you're tracking using words and include the type of device, the browsers visitors use, their geographic locations, and a lot of other data.

By taking metrics and breaking them down across dimensions, you can find answers to specific and detailed questions about your business, such as “Which devices do users find easiest to achieve website goals, i.e. to do the actions that the site owner wants visitors to take?”

This is just one question among many that you can answer using website analytics, for example, do you want to know the period in which you get the most traffic to your website? Take the "Visitors" measure, and divide it by the "hour of the day" dimension.

Here's another example. If you want to determine which marketing campaign is generating the most sales, take the 'Conversions' metric, and divide it by the 'Campaigns' dimension.

In short, the deeper you dig into your web analytics reports, the more you'll be able to see all the metrics and dimensions you're tracking, and even combine, segment, and display them to answer the questions that matter to you.

If you have not yet started using an analysis tool, you should choose and install one of them.

Don't worry, most of them are installed the same way, first you have to cut and paste some icons on your web pages.

Then, while these tools track a lot of data, you should set them to track specific data about your business.


The role of website analytics tools


Let's say someone places an order, uploads directions to your store, fills out a contact form, or does another action that you want them to do when they visit your site, which is known as a “conversion.” What is the role of web analytics tools here?

These tools can tell you the “conversion rate” i.e. the number of people who visited the site and then did the actions you want them to do, as well as tell you about changes based on where they came from, if they visited the site before, or even The type of hardware they are using.

Let's stop at the last point, if you know what kind of hardware your site works well or badly on, you can identify specific strengths to build on, and others that you need to improve.

In this example, you'll notice that we've been comparing conversion "metrics" or conversion rates, but we've been breaking them down by device.

The information that we collect about the “device” used is called “a dimension”, as we promised you.



We hope you got an idea of the great stats you can get from web analytics tools, which is another important online tool, and if it seems complicated to you, don't worry!

Search our site, you will find all the terms and foundations of using web analytics to measure your performance in the digital world, along with how you see the performance of your visitors, that is, if they are doing the goals you want them to do, as well as how to discover the type of visitors that is best for you.

We'll also highlight the use of analytics to measure and improve your paid and free campaigns within search engine results.

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