What do you think we talk about e-commerce? We'll help you learn what it is and discuss the different ways to use it in business.
We will also help you choose the perfect e-commerce option to suit your needs. It looks interesting, doesn't it? Let's start then! At first, let's know what e-commerce is.
What is e-commerce?
Well, it's just a fancy name to describe the process of selling products online. Not long ago, people started buying via mobile-friendly websites and apps.
All types of businesses continue to find ways to take advantage of e-commerce in achieving their online sales goals, but the goals differ according to the nature of the business.
You could start with a simple goal like “I want to give customers the ability to send payments online,” or you might want something more like a website that allows customers to view and search your product listing, create personal accounts, and allow repeat ordering. In short, there is no limit to what can be achieved!
How do you go about your business in the field of e-commerce?
The first step could simply be to provide a way for your customers to transfer money to your online business. You can easily add a payment service to your site like “PayPal”, which will facilitate the online payment process.
In many cases your customers do not need to create an account on “PayPal”, but can pay by credit or debit card.
Different ways to use e-commerce
If you are starting the online selling process from scratch, you can try a ready-made service that includes e-commerce such as “Squarespace” or “Wordpress”, as these services can not only accept payments, but usually provide templates that enable you to add pages products easily to your website.
If you aspire to the best result, you can choose dedicated e-commerce services like “Magento” or “Shopify”, where there are plenty of options available with features such as product search, inventory management, fee payment, customer accounts, order management and more.
a lot. E-commerce usually brings to mind an experience similar to retail or shop.
In the end, any business that sells products on the ground can sell their products through a virtual online store as well.
Traditional customers can walk through the door of your furniture store and check out the sofas, bookcases and beds on offer, while online customers should be able to view the same products by clicking and navigating between your online store pages.
Pick the perfect e-commerce option to suit your needs
Although customers can't sit on the sofa for sale or feel its fabric, your online store can still bring your products to life, so you should include plenty of photos, detailed descriptions, customer reviews, and even product videos.
High-quality photography and well-written content are your electronic way of presenting a product. If done well, they can help narrow the gap between the customer's experience of shopping in the real world and online.
After you understand how to sell your products on your website, you will definitely want to sell more products in more places; So your next step might be to check out other online marketplaces.
For example, you can sell your furniture on Amazon and eBay, and if that's one of your goals and you haven't yet chosen an e-commerce service provider, make sure they support your multi-channel selling.
Summary
Whether you plan to offer a complete virtual version of your physical store or just aspire to accept online payments, e-commerce can be a powerful tool for your business.
In the following article, we will help you take those first steps towards e-commerce, study your different options in a more detailed way so that you know what serves your business best, and we will also show you how to reconnect with your customers after their first contact with you. So, continue with the following articles.