Have you ever heard of “search engine optimization” better known as SEO? In this content, we will explain to you about search engine optimization, how search engines deal with your website, and what are the most important elements of it, because search engines understand your content, making it appear in front of more potential customers.
What is search engine optimization?
Millions of people use the internet daily to search for different information, from airline tickets to recipes and more, which means that there are millions of opportunities for businesses to appear in front of potential customers.
Let's say you own a small farm and you want to expand your business by selling products on the Internet. This is where Search Engine Optimization comes in, which helps search engines better understand what you're offering.
This means that when someone searches using a word or phrase related to your business, such as organic tomatoes, your activity is more likely to appear in search results.
These results usually range between paid and unpaid results, which the search engine chooses based on its relevance to the term entered in the search box.
These types of results are referred to as “free results”. Search engines have formulas or algorithms that help them rank the list of results, while you constantly surf the Internet in search of new content.
This means that where your website appears in these results depends largely on the words you use on your website, such as using the term “agricultural fresh produce” for example.
This is in addition to other factors such as the number of websites linking to your site.
How do search engines treat your website?
Does this seem a little complicated? Let's simplify it! Search engines play the role of a mediator that aims to help the researcher to accurately access the information he is looking for on the Internet.
How? Engines search for as much information about websites to ensure they provide the best possible results, such as a site's popularity, or what users and other sites say about it.
It also studies the words on web pages, or keywords attached to the page code, to better understand the content of the site.
Each of these elements will help search engines find the best results that match your search.
Search engines can also track the geographical location of the searcher, which means that a search conducted in the UAE, for example, will return local search results that differ from those that appear when performing the same search in Egypt.
Just as a pianist whose performance is constantly improving through practice and practice, search engines are also constantly evolving and working all the time to add more and more information to their listings.
How to make your website attractive to search engines
Search engines mainly focus on unique, interesting and relevant content, because their main function is to find and display the most useful results to users.
It is no different that searches are simple and easy to use, and many of us use them on a daily basis, but what happens behind the scenes is constantly changing so you need to stay up to date on the elements that are most important to search engines and make sure they are available on your website to ensure that your site is promoted effectively on the Internet.
In the following articles, we will explain in detail how search engines work and help you create an integrated search engine optimization strategy and achieve your business goals.