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How to Measure Content Marketing

How to Measure Content Marketing

Creating interesting content can be tempting, but it is important to take the time to review your goals, to ensure that the time you spend creating content is productive.

In this article, we'll explore tools and software that can help you measure content marketing and identify key metrics that will help you improve your campaigns.

Whether your goal is to increase your sales or promote your business, if you don't keep track of your goals, it's hard to tell how successful you are.

What are your goals and what do you want to achieve?


In the beginning, define your goals and what you want to achieve, and make sure they are measurable and follow-up.

For example, you might want to increase 200 subscribers on your YouTube channel this quarter, or increase page views on your blog by 10% per month.

Once you define your content goals, it's easy to see what you want to achieve.


Metrics that can help you improve your content marketing


Know where your visitors are, their age and gender, how much time they spend on each page, and what they're looking for when they come to your site.

Here's an example of an actual business, this is a store that makes quality dog meals.

To achieve the goal of increasing sales, the store owner writes interesting and entertaining blog posts and shares them on social media.

Some of the metrics he can track are:

  • The number of views recorded by the blog.
  • The number of business operations conducted on the blog.
  • The number of visitors who come to the website from social networking sites.

Try to compare these metrics to past results, such as blog posts in the past month or the number of online transactions made during the last quarter.

Comparing with previous results gives you a clear indication of the success or failure of your strategies.


Online tools that measure content marketing


Many social media provide accurate information about people who follow or subscribe to business accounts. 

This information includes your gender, age, and geographic location, as well as which posts are getting the most engagement.

This data may indicate the most impactful content that achieves your goals and provides the greatest return on your investment.

After the dog food store has implemented its content marketing campaign and identified the most important metrics, it needs to understand how that information is used.

Example of how to derive statistics from the metrics 


The dog food store team has posted a blog post; One is about the components of eating dogs and the second is about grooming dogs.

A Google Analytics account showed that the first post got 200 views from users who spend an average of 30 seconds on a page.

The Dog Walker post has 1,000 views from users who spend an average of a minute and a half on the page.

From this data, the dog food store concluded that blogs about dog grooming were more popular with their audiences, and that they might focus on this topic when writing other content in the future.

The analyzes also show where readers are coming from, such as who come from social media or a search engine, and how many readers made a purchase after reading the blog post.

By looking at the available data, a dog food store can determine a content marketing strategy in action, and ensure that the company's goals are being met.

Now think about the analytics tools you can use, and the metrics that can help you measure content marketing campaign.

See: How to Choose the Right Format for the Content

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