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How to Get to Know Your Customers Online

Know Your Customers Online

Everyone is different, so when creating online content, you should think about your audience and what that audience wants to know, hence the importance of audience rating.

In this article, we will explain the concept of audience ranking and how to use it to improve your content marketing campaigns.

The concept of audience rating


Sorting divides your audience into categories based on their identity and interests, and instead of dedicating time and money to target a single, broad group of people, segmentation helps identify groups that are most interested in your product or service.

The result is a more cost-effective and persuasive way to connect with potential clients.

By finding and dividing your audience into groups, you can create content that emulates each group individually. For example, imagine a new dog grooming business based on a content marketing strategy.

The first step is to classify the potential audience and determine who will benefit from the service: they may be busy dog owners who don't have time to walk their dogs, or people who want their pets to socialize with other animals.

The next step is to create content for each group. For busy dog owners, the content can include tips for avoiding puppy boredom, or information on the ideal daily walking time for specific breeds. But why is audience rating important when creating and distributing content?

Sorting helps you understand the habits and preferences of a specific audience in order to craft content that targets that audience directly.

For example, if you want to launch a new dog grooming tool, and your website analytics reveals that young people are, according to statistics, more interested in purchasing dog grooming equipment than other age groups, then you should target the content to the youth group.


How to use audience to improve content marketing campaigns


Another benefit of classification is the ability to determine audience behavior and use this information to improve marketing approaches.

Now that you know that young people are interested in dog gear, you can dig deeper to find out how often young people walk their pets and what time of day, or what social channels this group uses, and what they do in their spare time.

For example, people who use an image-based social media platform like Pinterest are more likely to prefer different content than those who like to read and contribute to forums.

All of this information is valuable when creating content tailored to a specific group of the two.

To get insights into what users are searching for, try free online tools like Answer The Public and Keyword Planner.

You can also use analytics features in social media such as Facebook and Twitter to get a glimpse into audience characteristics and behaviors.

Try a number of tools and compare the results to get a complete picture of your audience and their online behavior.

Finally, don't forget to talk to the people around you, it can be easy to forget in the online world that connecting with others face to face can give you a unique idea about them and what they need.

To sum it up, here are some topics to consider:

  • Why is audience rating important in content marketing?
  • How does audience rating help brands when creating and distributing content?
  • What tools help you better understand your audience?
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