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How to Highlight Your Content

How to Highlight Your Content

It is true that creating good content takes a lot of time, so you want to make sure that it will be enjoyed by as many users as possible.

In this article, we'll look at different ways to promote your content, how to create a content marketing calendar, as well as show you ways to increase your visibility on your owned, earned, and paid channels.

Different ways to highlight your content

Did you know that some bloggers recommend that you take the time to promote your content as much as you spend writing it?

With so many users online at the same time, you have to make sure that you are promoting the content well in order to ensure that you reach a larger audience.

Imagine if Ryan, the owner of a toy pet store, had just spent a lot of time and effort creating entertaining content about how to teach older dogs new tricks.

After all that work, he wants to make sure that the content he creates will reach as many of your target audience as possible, which first serves the purpose of promotion.

For Ryan, the key to developing a content promotion strategy is knowing where his audience is online.

Are they Pinterest or Instagram followers? Does his audience watch YouTube videos, or prefer browsing blogs?

The more they understand how their audience interacts with content, the more they can develop the appropriate strategy.

Before you start setting up a content promotion plan, you need to know what channels are available. It's a good idea to start by classifying the channels in the “owned, earned, and paid” categories.

For Ryan:

  • Owned channels refer to the marketing channels he manages. For example, their website, blog, and social media profiles. Promoting content through owned channels is a great start because it is a flexible and usually low-cost option.
  • Earned Channels refers to a third party viewing the content, such as sharing Ryan's content with another pet blogger. Acquired channels can expand the reach and credibility of the content.
  • Paid channels refer to promotion that requires money to be paid.

These channels allow you to target campaigns to a specific audience based on your goals and budget.


How to create a content marketing calendar


Ryan can invest in advertising his blog posts on social media, and reaching potential readers who browse these channels regularly.

Once you've decided on the channels you'll be promoting your content through, it's time to create a content calendar.

A content calendar is a detailed timeline that organizes your content marketing activity.

By clearly defining the content to be published and when, your content will be consistent and effective, and you can then communicate a clear action plan to everyone involved.


Here are some tips to get you started on creating your own content calendar:

1. Make it actionable

The content assessment must include realistic timeframes; If it's not actionable, you'll fall behind schedule and your content won't reach its full potential.


2. Define key dates

Monitor public holidays or related events as they are favorable dates for the release of seasonal content.


3. Choose multiple channels

Various marketing channels such as blogging and social media complement each other in order to promote your content marketing campaign.

4. Don't forget the audience

Define your audience clearly at each stage of the calendar. If you've categorized your audience, you need to define who you're targeting.

5. Explore online tools

There are a variety of free and paid tools available to help you create a calendar, post content to your social media accounts, or collaborate with your team to create content.


These tools can save you time by automating some processes such as creating and distributing content.

We've talked all over how to promote your content online, think about the best channels that will benefit your business or brand.

And how content evaluation can make your content marketing campaign more effective.

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