In responsive display ads specs, we will talk about the different factors that make display ads profitable, including how you find the right audience, how you build your ads, and also how you'll organize your campaigns.
4 Steps to Responsive Display Ads Spec
You must take into account the four steps to get the most out of your ad.
1. Make display ads productive
In the beginning, you will most likely use a display ad network that allows you to advertise on many different sites.
This helps you build and manage your Display campaigns, and choose where your ads will appear, and who will see them.
As with any digital ad, display ad platforms offer you many targeting options.
You can limit your ads to people who speak certain languages, or to specific days or times. You can also combine many things together.
For example, you could target locals who are on their morning commute to work, by choosing to advertise to English speakers who use smartphones within twenty miles of your store in the morning.
But there's more to be done for the responsive display ads specs as well, so let's take a look at some of the targeting options that display ads feature.
2. Find the right audience for your ads
For example, you can decide where you want to advertise by choosing specific websites.
Featured pages on those sites, and even specific places on those pages where you want your ads to appear. This is known as "placements".
The idea here is that if you know the types of sites your target audience is likely to visit.
You can show your ads to them by targeting exactly the topics you want, or you can target a wider audience.
If we use our example of a movie review podcast, you can choose to show your ads on any site that falls under the general or high-level topic category, such as “cinema” or “art” rather than targeting specific sites.
You can even target specific groups of people, or things they do online, away from the websites they are browsing.
Depending on the options your ad network offers, you can target by gender or age, or even very specific locations, such as people on a university campus.
And you can even target people who have shown an interest in cinema based on the types of websites they've visited in the past.
The next step to responsive display ads specs is how to build your ads.
3. Build your ads
In responsive display ads specs and all types of advertising, finding the right audience to target is key, but your display campaign also needs physical ads to display.
And with display advertising, you have a lot of choices for what the ads might take or appear in.
For example, there are banner ads in all shapes and sizes, and video ads that can use movement and sound to show what's going on behind the scenes of your podcast.
Don't limit your ads to one category alone, because there is no reason why you should not use different types of ads, in fact you will increase the potential places where your ads may appear.
Remember that you have to tailor the content to your target audience.
4. Organize your campaigns?
Now you may be wondering: How do you achieve your different advertising goals using diverse combinations of audiences and ads?
The most important thing in responsive display ads specs is to be organized and display advertising solutions allow you to keep things under control by creating and managing what are known as campaigns.
Thus, you can dedicate a display campaign to independent film buffs, with ads showing your encounters with directors expected to be a big hit.
Meanwhile, another campaign can be dedicated to regular moviegoers.
These ads can target movie sites or movie review sites, and can run on specific days of the week, such as Friday or Saturday when people go to the movies.
The message can also be different. The great thing about display ads is that they allow you to target very specific audiences, even multiple audiences at once, depending on the message you want to send.
Don't forget that thinking about who you want to reach and what you want to tell them will not only make your campaign organized, but will also help you define the message, tone, and approach that display advertising should take.