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Learn Video Performance Metrics

Video Performance Metrics

One of the great things about online video marketing is that you can measure your results, whether you're making videos for your website, sharing them on social media, or advertising on popular video sites, you can always see your video performance metrics.

In this article, we'll discuss how you use analytics to see who your viewers are, how they interact with your videos, and talk about opportunities to improve your video performance metrics and gain new audiences.

How do you use analytics to know who your viewers are?


Video analytics tells you a lot about the people who watch your videos, such as their age, gender, and location, and when you know your audience, you can create video content that they're interested in watching.

Let's say you are a food blogger who makes videos about his cooking experiences on foreign sites, and your analyzes show that most of your viewers live in Dubai, and your most popular videos are about Moroccan cuisine.

If you want to increase visits to your blog, you can make more videos and content for these viewers, like a cooking show with a Moroccan chef?

If you have videos in different places, like your website, your Facebook page, and your YouTube channel, your analytics on each site will show you where people are watching your videos most.


See: What is the Importance of Local Evidence for Business

How people interact with your videos


What is the significance of this? Knowing where people are watching your videos is key to promoting your content.

If more of your audience is watching videos on YouTube, focus on putting more new content on that site.

You can also see what time and day people are most likely to watch your videos, and if most people watch on the weekends, consider putting out new content on Friday nights.

Then, with video performance metrics, you can see if people are watching your videos from start to finish.

The length of your videos may depend on the content, but in most cases short clips perform better.

This means that you can make your videos more likely to be played and watched by people by keeping them brief.


See: How to Measure Content Marketing

Opportunities to improve your video performance and include new audiences


If people only watch a few seconds at the beginning of a video, it may not meet their expectations.

In this case, consider updating your videos' images, titles, and descriptions; So that people can get a better idea of what they are watching.

Also pay attention to the average length of the viewed video.

If most people only spend a minute watching your shows, try making videos that are sixty seconds or less.

Other common indicators of video performance metrics are likes and dislikes, comments and shares.

Pay attention to this information from your viewers, it provides a useful response.

Another tip: Follow the reactions your videos have received via comments and social media.

If people share your video that's a powerful measure of engagement. After all, they like your video enough to pass it on to someone else.



You can use video performance metrics to see who is watching your videos, what they like and don't like, and find opportunities to attract new audiences.

See: How Advertising Networks Work

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