As technology continues to improve, more and more people are watching videos on the Internet, which means that the popularity and increasing quality of online video presents huge opportunities for your business.
In this article, we will see how technology has boosted the rate of consumption of videos on the Internet, and why video is quickly becoming the best choice among marketing tools,.
And we will talk about ways you can take advantage of these indicators in your marketing efforts.
How technology has boosted online video consumption
Years ago, the Internet was connected via a dial-up “modem”, and then sending a video to a friend via e-mail, for example, required a long time, not to mention the video stopped playing after a long wait for it to be downloaded.
At that time, the problem with videos was that they required a lot of energy to function properly, because sending a video even if it was in low quality put a lot of pressure on the traditional Internet connection.
This is why online video advertising was not popular at that time.
But things are completely different today because video technology has advanced greatly as the cost of internet connection has become much lower, speed has increased dramatically and newer software is producing higher quality videos that can use your internet connection efficiently.
Video quickly transformed to be the best choice among marketing tools
Now you can watch video on your computer, tablet or mobile phone, at the gym or on the plane.
You can even use the Internet to broadcast online videos to your TV, thanks to game consoles and other devices.
Thanks to this accessibility, video can be used for entertainment and learning, gain information and advertising and you can even watch a video to learn how to use the video.
In addition to the fact that video has become an essential component on the Internet, it is also a valuable tool for the Internet marketer. So how can you make the most of it?
Ways to use videos in your marketing efforts
There are many ways to reach customers via video on the Internet where you can create a video and share it on your website or sites like “YouTube”, or you can put your video directly on your website.
Another option available to you is to buy ad space in other people's videos, where you can display a sponsored text at the bottom of the video, or display a short ad at the beginning of the video, which means that advances in Internet technology have made video marketing on the Internet a viable option for many small or large businesses .
While experts expect that its impact on marketing will expand further.
Summary
As getting a fast internet connection continues to spread, video will become more and more popular on the internet, which makes online video marketing an ideal way to showcase your business.
If you read more articles with us we'll help you create an online video marketing plan, show you how to create and share your own videos, and how to advertise on video sharing sites.
We will also discuss ways you can measure how well your videos are performing.