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Perfect Email Marketing Basics



Today there are many services to choose from. But if you want to keep customers first choice, try an email marketing service.

Email marketing is a qualitative addition to your other online marketing activities. Why? Because it contributes to enhancing the level of customer loyalty and attachment to the product without high costs, and it is compatible with mobile devices.

In this article we will show you how to make a contact list, and how to talk to different segments of the audience according to their interests. We will also discuss how email marketing helps you build relationships with customers.


What are your goals in email marketing?

 

Like any other type of marketing, your first step in email marketing will be to set goals.

  • Do you want to use email to showcase your products and services and attract more visitors to your website?
  • Do you want to use it to increase your business sales, such as distributing coupons that will stimulate at least ten sales?

Whatever your goals, the best way to get started is to build a list of everyone who has expressed interest in your business. So, how do you find these people and get their email addresses? Start ask them.

Let's say you own a pet supply store. When you talk to your customers, offer to send them discounts and special offers if they leave you their email address.

If you have a website, you can include a form and encourage your visitors to subscribe to your online newsletter.

Remember that sending marketing communications requires the customer's consent first, especially since many countries have laws requiring the customer's consent to receive emails.

Well you're starting to make a list of people who want your emails now, let's think about the ways email marketing can help you achieve your business goals.

 

The ways email marketing can help you

 

To begin with, you should not overburden customers with too much content in one message, or with too many messages in a row. Start with a friendly greeting and introduction; Then submit information about your store and the product lines you sell.

At this point, you can ask them a question or two to narrow their interests down a bit.

You definitely don't want to send cat food coupons to dog lovers. After getting enough information about your customers, you can then send them specific offers or content that they may find interesting.

For example, if you know that a group of these customers have recently purchased dog food, you can show them your most popular dog toys, collars, and laces.

Also, be sure to include relevant offers and helpful information in your emails, such as dog training tips or a dog food coupon.

In addition to using email marketing to introduce your business, you can also take advantage of this service to get to know your customers better.

Ask your subscribers if they would like to receive updates on other products or services, and then find out how they prefer to receive your messages.

For example, would they like to receive these messages on a weekly or monthly basis? Then be sure to record all this information in the contact database for future advertising campaigns.


How to talk to different segments of the audience according to their interests

 

And what about customers long on your contact list? There is no doubt that those who regularly buy from you are especially important and it is good to build positive and strong relationships with them.

But how do you do it? Well, you need to know first that customers value the efforts of everyone who anticipates their needs in advance.

Suppose customers previously purchased a flea and tick treatment for their pets through your website.

In this case, with the approach of hot summer and the increase in the spread of pests, you can offer in your emails glimpses of how to protect your home and pets from insects and you can also include an offer of twenty percent off any order of their favorite brand in preparation for the upcoming season.

From time to time, for example, you can send to your loyal cat owners a collection of the best funny cat videos on the Internet, and there is no doubt that if your content is entertaining and useful, customers will appreciate and enjoy your emails, and you will likely remain their first choice for online purchases or even from the store.

You can also use email to encourage your customers to share their opinions and comments about their shopping experience on your website or contact them with your customer service center.

And you can respond to them directly to find out the good points and those that need improvement and at the same time to promote constructive interaction with them and express your gratitude for their posts.


Summary


Email marketing is a great way to build relationships with potential and existing customers alike.

This service allows you to get to know your different audiences, thus personalizing emails based on their specific interests.

By providing useful and engaging content, you can enhance the loyalty of your customers and thus build a strong customer base to help your business grow.


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